About Us
Leading the Way in Sustainable Solutions
Meet Martin Malmros
CEO and Founder
With over 3 decades of experience in the sustainability sector, Martin Malmros has worked with major brands, international organizations, and governments such as Volvo, McDonald's, Nike, Kellogg's, IKEA, the UN, WWF, and the governments of Sweden and Finland. As the founder of The Green Box, Martin brings unparalleled expertise and a proven track record of leading companies toward sustainable and profitable transformations.
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Martin has been recognized by the Harvard Business Review for his outstanding work in Nordic Private Equity, focusing on profitably transitioning from commercial lighting legacy products to an energy-efficient product line.
“We must always deliver value that is sustainable in the long term — for the people, the planet, and profit.”
— Martin Malmros
Our Vision
To lead the global transition to a net zero market economy through innovative sustainable solutions and transformative partnerships.
Our Mission
To empower businesses to achieve a ROI-positive transition to the Green Economy.
Our Philosophy
At The Green Box, we embrace a holistic approach to sustainability, where the sum of all aspects should yield positive outcomes. By leveraging proven methodologies and innovative practices, we guide companies across diverse sectors toward a sustainable, green economy.
Whether your business operates in raw materials, fund management, property management, government functions, distribution, or retail, we specialize in identifying best practices and cost-effective improvements tailored to your specific industry needs.